Social Media Training for Employees
With the reach of social media today, it’s no wonder why so many businesses are trying to capitalize on it’s use in the workplace. As social media first started to creep onto the scene, it created a lot of change for organizations, especially from a sales & marketing standpoint. Because of the speed with which social media entered the business world, many companies began implementing overly strict HR policies and procedures that stifled the creativity of their workforce.
With the adoption of social media at an all time high, and upwards of 1 million new users every day, the increased comfort level has lead to more widespread use in both personal and business environments. While social media policies have typically been more strict in the past, now is the time to implement a strategy that empowers your employees and helps accomplish your business objectives!
By keeping a few simple ideas in mind, your organization can put a social media strategy in place that increases business awareness and employee engagement while staying within the HR policies set by leadership.
Train during the onboarding process:
The best way to implement a social media strategy that works for your business is to start with your onboarding process. During the first few weeks an employee enters a new office environment, there are so many different things to take in. New policies and procedures. Who they report to on a day to day basis. When and how to address workplace concerns, and so much more!
By including your social media training on the front end of the hiring process, you’re able to communicate your company values and open the door for communication moving forward. The key here is to make sure you incorporate social media strategies and policies that align with your organizational goals. Training your employees on any social media practices you’ve put in place during the onboarding process ensures you start off on the right foot so your entire workforce is on the same page.
Encourage social media creativity; don’t stifle it:
While there have been some social media mishaps that have made the front page news, those are typically few and far between, especially for small and medium sized businesses. Even though it might sound like a good idea to have overly restrictive HR policies around social media, for small businesses in particular, this usually does more harm than good. It may seem like you’re protecting your brand, but strategies that are overly strict stifle employee creativity and decrease engagement, which in the long run is more detrimental than an “off-brand” post that can easily be removed.
If you’ve ever managed a business social media page, you understand how big of an undertaking it can be. Why increase your workload by eliminating your employees from the equation? As mentioned in our first point, it’s better to train up front and empower your employees to share on social within your brand guidelines and policies.
Don’t micro-manage the process:
There’s no quicker way to decrease social media engagement from your employees than to micro-manage what they can and can’t share online. In a work environment that is increasingly more flexible with policies, procedures, and even the location of employees, having overly restrictive policies can turn away valuable talent that expects more flexibility within their positions. In most situations, the best employees are the ones that want the ability to add value where appropriate without having to go through unnecessary, time-consuming approval processes.
By setting broader social media policies and allowing your team to engage on their own terms, you’re able to achieve more “buy in” from your staff and increase the amount of activity on your social pages. This in turn helps increase your online presence and gets you in front of your target audience more often, leading to more growth for your business.
Bringing it all together:
In today’s work environment, social media can make all the difference in an effective outreach strategy for your organization. Putting policies in place that communicate your brand values while allowing your employees the flexibility to show their individual personalities not only empowers your workforce, it helps unite your team behind a common set of goals.
If you’d like more information on creating a social media strategy that fits your organizational HR policies and procedures, reach out to Maverick HCM today. We’d love to hear from you!